What is Martech,
Martech’s arrival was announced as the next step in marketing. These platforms allow marketers to change their perspective and gather endless data to increase conversions. The idea is that the better they know their customers, the more attractive they will be.
What actually happened was that companies were gathering large amounts of information and struggling to determine if it was really valuable. “Companies started collecting all kinds of information because they didn’t know what might be useful: when and how!” People have moved beyond collecting data that is useless for improving the customer experience, expanding markets, or deploying new services. ”
What is Martech and the huge data load have created many complications in determining the desires and intentions of consumers. Each brand is able to use its digital spending to reach its customers, but most do not. Reported platform Jebet, no matter what Martech does: build relationships with customers.
Attitude does not necessarily indicate intention.
Tom Coburn, co-founder of Jebet, and Jonathan Lacoste, president, have noticed that Martech adds a layer that marketers need to know: How to understand customer expectations and meet their needs? What is Martech platforms have collected a large amount of transaction data. Although this was the first information, it left plenty of space to fill out.
In addition, marketers know when a customer buys something, how much it pays, and what the product is. But they did not know why he bought it or how to do it again. “Instead of asking consumers what they want, we’ve gathered as much information as possible to gauge what they’re going to do,” says Coburn. : Ask the user what they want. ”
So it is not surprising that Jebet’s idea,
which should be addressed directly to consumers, came from two external founders. Considering that most marketers are now relying on third party data, Coburn and Lacoste are looking for errors in accessing third party data and information from consumers. Many online options were not attractive, encouraging users to earn points to win prizes.
Autonomous methods, such as focus groups, have challenged the inclusion of people in group thinking. Most importantly, it was a matter of scale – everyone is trying to reach the sacred depths of 1: 1 marketing, but companies can’t do that based on common sense. The Focus Group Kit belongs to an entire external audience.
However, individual questions and interactions do not lead to bad information – there is no one to impress and no potential reward to be lost. However, what is at stake is what consumers no longer want: advertising features that lack key features or products that the user will no longer buy.
The Jebet team was looking for ways to gather information and non-internal information. He knew that allowing customers to sign up would give the brand accurate psychological information. With this trust, its platform can ask questions to show the user or the reason for any purchase they want to make.
“Actually, the information that most marketing technology platforms offer is historical or current.” It’s not about the future; It doesn’t ask people what to do next.
The image of data providers is said to be changing.
Gibbet focuses on active messages or information from consumers to get marketers less information, but the information available will be of a higher quality. The platform aims to create a seamless experience that offers users personalized suggestions and content, eliminating the challenges of data theft.
Gibbett recently conducted a small consumer survey to determine how consumers are using data to present their offers. Result? It’s not very clear. It undermined their confidence in the brands and ensured that both sides of the equation got what they wanted. Coburn says the power of reported information comes from two factors: how it collects data and how it responds.
“Brands are what they want to know or value,” he says. “For example, if the Southwest asks what kind of traveler you are, the Southwest can take it from a mobile-focused, interactive web experience, which can lead to personalized advertising. Distorts, and this method eliminates this unnecessary complication by allowing it. Brands not only provide information for brands to be more active in the future, but also have a direct effect on consumers’ proximity to the brand. ۔
Jebett has worked with brands such as Cathay Pacific Airways. Cathay Pacific Airways has decided on a number of Jebbit experiments where guests want to go and want to offer a range of specific routes that run through the Pacific Pacific. The airline has gone out of its way to find customers. By combining offers with personal offers, the company has gained more attention.
“Reported information usually takes very simple data points that are difficult to measure and make meaningful. It builds a competitive base and allows brands to create their own unique, unique data. It’s in the hands of brands. I make money, “said Coburn.
Martech can be seen as the savior of marketing by combining the art of marketing with science. But what is Martech platforms have provided so much information that help can be more of a hurdle. The purpose of the information provided is to simplify something that is very complex and to create a marketing strategy, no exception.
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